Overview
We shape what your space says—and how people remember it.
: Even the most beautifully designed spaces fall flat without the right story. At ITPL, content isn’t an afterthought—it’s a foundation.
We work with subject experts, researchers, and designers to craft content that is clear, accurate, and suited to the audience. From interpretive panels to digital interfaces, we ensure every touchpoint tells a consistent and compelling story.
Our Services
The alternative team operates in dynamic and fast-growing markets across the India.
Narrative Design & Thematic Storyboarding
We help institutions, curators, and design teams define the core message of a space. Our storyboarding aligns content with layout, AV strategy, and visitor flow, ensuring clarity, depth, and emotional engagement from start to finish.
- Message Frameworks: Structured storytelling aligned with site goals and user profiles.
- Storyboarding Tools: Visual and textual matrices to guide exhibit design and content flow.
- Cross-Format Consistency: Unified messaging across print, digital, AV, and spatial formats.
